The concept of quiet luxury is taking the fashion world by storm, encouraging people to invest in quality pieces that reflect their own unique style.
Luxury eyewear has its own niche of designers. Some brands are more recognizable than others. But, there’s one brand that is quietly leaving its mark in the industry: Jacques Marie Mage. These handcrafted frames blur the line between eyewear and wearable art.
Founded in Los Angeles by Jerome Mage in 2016, Jacques Marie Mage (JMM) has quickly become the go-to choice for creatives and anyone who sees their glasses as more than just a vision correction tool.
Here’s what makes Jacques Marie Mage glasses unique:
- Limited edition designs
- Meticulous attention to detail
- Designs that draw inspiration from history and culture
Limited Edition Designs
Jacques Marie Mage (JMM) operates on a philosophy that’s almost unheard of in today’s mass-production world: scarcity by design. They produce each frame style in limited quantities before retiring the design forever. A deliberate choice that maintains the brand’s artisanal integrity.
With every frame, you acquire a piece of wearable art that will become increasingly rare over time, with some batches only consisting of 250 units total. In the design world, this can be everything to collectors and enthusiasts, who view certain discontinued designs as investment pieces (which every pair of eyeglasses technically is). Some vintage design pieces often sell for significantly more than their original retail price.
This also allows the brand to focus intensively on quality rather than quantity. Well-made frames can serve you for many years with proper care. When you factor in the cost of multiple replacements, the initial investment in quality often proves more economical.
Handcrafted Attention to Detail
You can’t beat quality over quantity. Each design requires over 300 steps to complete, with skilled artisans handling everything from the initial cutting to the final polishing.
What really sets the material quality apart is the attention to detail. Many frames feature hand-engraved elements that make each pair truly special, like custom nose pads or decorative elements like genuine pearl inlays.
The temple arms often showcase the brand’s commitment to storytelling, with engravings that reference the historical figure or cultural moment that inspired the design. These details aren’t immediately visible, but they add a layer of connection between the wearer and the frame’s narrative.
Historical Inspiration Meets Contemporary Design
One of the most distinctive aspects of Jacques Marie Mage is how each collection draws inspiration from historical figures and cultural moments. Rather than chasing trends, the brand creates timeless designs by looking backward for inspiration while pushing forward with innovative construction techniques. An approach to storytelling that fosters a deeper connection between the wearer and the frame.
This creates frames that feel familiar and fresh. They reference classic eyewear silhouettes that have proven their staying power over decades, but incorporate modern materials and construction techniques that make them thoroughly contemporary. The result is eyewear that won’t look dated in 5 or 10 years because it was never really “trendy” to begin with.
Eyeglass Frames: The Power of Quality
No matter the style, colour, or material, all glasses are an investment in your visual health and comfort.
With so many designs and brands to choose from, no doubt, the quality of certain pieces is better than others. Here’s a closer look at why:
- Durability: Flimsy frames often warp, break, or loosen over time, affecting how your lenses sit in relation to your eyes. Misalignment can lead to eye strain, headaches, and reduced visual clarity. Quality frames maintain their shape and fit longer, so the lenses in the glasses continue to work as intended.
- Comfort: Materials matter. Low-quality acetates and metals can cause skin irritation for those with sensitivities or allergies. JMM uses hypoallergenic materials for lasting comfort.
- Perfect fit: Purchasing quality frames from our opticians means professional fittings for comfort and solid vision correction. They adjust each frame to make sure it aligns properly with your pupils, fits snug, and doesn’t slide down the bridge of your nose.
Here’s how our optician makes this process seamless: they stand behind the quality and integrity of the frames and design. Each frame—no matter the designer—is personally vetted by your vision team, who check for durability, comfort, and quality.
Caring for Your Investment
Jacques Marie Mage glasses deserve the same attention you’d give to jewelry or a quality watch. Regular adjustments and cleanings from our optician help maintain the fit and appearance of your glasses.
At home, here’s what you can do to care for your glasses and maintain their lifespan:
- Handle them gently.
- Store them in their case when not in use.
- Never leave your lenses face down on a surface.
- Clean the lenses with a microfibre cloth and cleaning solution. Using your shirt or tissue can scratch the lenses.
Professional opticians at West 10th Eyes can also help with minor repairs and adjustments that keep your frames in excellent condition. This ongoing partnership confirms that your investment continues to serve you well for years to come.
Invest In Your Vision
Jacques Marie Mage represents a broader trend toward thoughtful consumption and artisanal quality. In a world dominated by fast fashion and disposable goods, brands that focus on craftsmanship, storytelling, and limited production, such as JMM, offer an appealing alternative.
Whether you’re on the hunt for underground designers or investing in a chic and timeless look, West 10th Eyes is here to help you find your next pair of quality eyeglasses. Book an appointment, shop online, or stop by to browse our curated selection of quality eyeglasses.
