Choosing your first pair of Jacques Marie Mage (JMM) glasses is an exciting step into a world of artistry and design. At West 10th Eyes, you may feel drawn to the bold shapes and unique colours but wonder where to start. With so many distinctive options among the collections, finding the one that feels made for you is a personal journey.
The key to your first purchase is to understand the brand’s craftsmanship, identify the shapes and colours that suit you, and get a professional fitting to ensure perfect comfort and vision. This approach helps you select a piece you’ll appreciate for years to come.
What Makes Jacques Marie Mage Special
You may notice that Jacques Marie Mage eyewear comes with a higher price tag. This reflects the brand’s commitment to artistry, fine materials, and exclusivity. Each pair is more than just glasses—it’s a collectible piece of art.
Limited Edition Batches
Every JMM frame is produced in a small, limited-run batch. This means you get a unique frame that very few people in the world own. Each piece comes with a card that shows its specific serial number, marking its place in the collection.
Quality Materials
JMM uses materials sourced from Japan, like plant-based acetate and durable titanium. These materials not only look beautiful but are also built to last. They feel comfortable against your skin and hold their shape through daily wear, a hallmark of quality designer eyeglass frames.
Handcrafted Artistry
Each pair of glasses goes through a detailed, hands-on production process. Skilled artisans in Japan craft and polish every frame. This process can involve over 100 steps to achieve the final, refined look you see and feel.
Find Your Perfect JMM Frame Shape
One of the first steps to select new eyewear is to consider your face shape. While there are no hard rules, certain frames can complement your natural features. For personalized advice without leaving home, you can explore options through a virtual styling consultation.
Frames for Round and Oval Faces
Angular and rectangular frames can add definition to rounder facial features, creating an interesting contrast. If you have an oval face, you have lots of flexibility—most frame shapes will suit you, from classic rectangles to bold, geometric styles.
Frames for Square and Heart-Shaped Faces
Round or oval frames can soften the angles of a square face for a balanced appearance. For heart-shaped faces, frames that are wider at the bottom or have delicate, thin lines can complement your features nicely.
Choose a Frame Colour to Complement Your Look
Colour plays a big role in how your new glasses feel. JMM offers a wide range of colours, from classic and subtle to bright and expressive. Your choice can either blend with your style or stand out as a signature accessory, a role eyewear has played throughout modern history.
Classic Neutrals for Timeless Style
Black, tortoise, and clear frames are versatile choices that work for almost any occasion. They provide a sophisticated look that pairs well with anything in your wardrobe, from professional attire to casual weekend wear.
Bold Colours for a Statement Piece
If you want your eyewear to be a focal point, look for JMM’s signature colours like deep reds, blues, or unique patterned acetates. These frames show off your personality and can make a memorable impression.

Celebrity Style and Inspiration
You may have seen JMM frames on your favourite actors, musicians, and style icons. The brand is popular among celebrities who appreciate its unique design and exceptional construction.
Many well-known figures choose JMM for both designer sunglasses and optical frames. Seeing how they style different frames can give you great ideas and help you find a look that resonates with your own personal taste.
Care for Your JMM Eyewear and Get a Professional Fit
Your JMM frames are an investment in style and function. With proper care, they can stay in great condition for years. A few simple habits can make a big difference in their longevity and comfort.
Proper Cleanse and Storage
You can keep your eyewear in top shape by always using the provided microfibre cloth and a gentle lens cleaner. When you’re not wearing your frames, keep them in their hard case to protect them from scratches and damage.
The Importance of a Professional Fit
A professional fit, often part of a comprehensive eye exam, allows an eye doctor to adjust the frames to sit correctly on your nose and ears. This prevents them from slipping and helps keep the lenses positioned correctly for clear, comfortable vision throughout your day.
Explore the Collection Today
Our team at West 10th Eyes can guide you toward frames that suit your face shape, prescription, and lifestyle, helping you make a final choice that’s right for you. Visit us to try on different styles from the collection in person.



